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Launching: Air Jordan III Retro ‘Black Cement’
The “Black Cement” Air Jordan 3 marked a new era for Michael Jordan and the Air Jordan line. Designed by Tinker Hatfield, the AJ3 ushered in a new design language from its predecessors: Jumpman Jordan logo on the tongue, Nike Air branding on the heel, a window for the Air unit, and its signature elephant print.
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