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Industrial design mastermind Sergio Lozano cooked up the Air Max 95 midway through the 90s. Based on human anatomy, The midsole represents the spine, The striated panels make up the muscle fibres, the lace loops and straps are the ribs and the mesh near the laces provide the skin. The Air Max 95 is an audacious running shoe that combines ground breaking innovations – like the forefoot visible air – with design that stirs an athlete’s dream.

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