New Balance 327

Though the first New Balance 327 sneakers landed in 2020, this series is a figurative love letter to running shoes of the ’70s, which featured bold, unapologetic silhouettes with heaps of colour and flair. Indeed, this retro shoe proudly expresses its boldness by plastering the classic ‘N’ logo (originally emphasised by the 320) on the sides of the upper. It complements this no-holds-barred branding with a mix of materials, including nylon and pigskin suede.

Performance Benefits of the New Balance 327

The UK-based designer of the New Balance 327 shoes, Charlotte Lee, pulled from multiple different models released during the ’70s (not just the 320), embracing a classic style while bringing the most timeless features into the modern age. One of these models was the SuperComp, a lightweight sneaker made for the road. You can see aspects of the NB 327’s upper that have been directly influenced by this previous collection.

Another model Lee drew inspiration from was the trail-centric 355, whose circular lugs have been incorporated to great effect on the outsole of the 327, increasing its ability to grip any surface, on-road or off.

Explore the Collection at JD Sports Australia

In the JD Sports Australia range, you’ll discover several variations of the New Balance 327. Its iconic upper has been reimagined across dozens of unique colourways (such as white, black, blue, and pink), and the collection is available in sizes for men, women, and kids. If you’ve been looking for a practical running shoe or a casual trainer to wear daily, these sneakers should be at the top of your wish list!